Doreen, our cat, is 14 years old and has lost a lot of weight lately and her hair coat looked so dull. We fed her Triad Supplement and she has put most of her weight back on and her coat is shiny again.
Doreen
Monday, February 25, 2013
A Hole In The Market
It is disappointing as I look through retail pet supply stores and view their product line of supplements and see the shelves dominated by what is actually high fat products.
There are fortifications of flax seed, soy oil, corn oil, and safflower oil and many of those products are classified as fats that heal, and they do to a certain degree. The problem with using those products is that many issues are sub-clinical meaning there are no symptoms of those problem.
A good example is a copper deficiency which may have some evidence by virtue of a slightly dull hair coat or a little dullness to the overall look of the hair. A diet supplemented by some of these oils listed might darken the coat and give shine to it but it does not address the root cause of the problem.
Copper is a valuable part of a dog’s diet. It helps maintain an immune system response, aids in vitamin utilization, stimulates blood production, and maintains proper enzyme production. This is so key to a dog’s health and liveliness. It can virtually keep a dog alive.
I recently went to a major pet store chain and there was about a dozen dietary supplements and only one was a true vitamin/mineral supplement. The rest were oil or fat based products which were being marketed in a way to make the customer believe he was taking care of the dietary needs of his or her pet. There is a large hole in the market.
Build A Better Dog tries to address that market with a high density nutrient based product in Triad Performance Supplement which has the absolute, most effective source of trace minerals with it’s amino acid chelates.
A Hole In The Market
Lack of Mineral
It is disappointing as I look through retail pet supply stores and view their product line of supplements and see the shelves dominated by what is actually high fat products.
There are fortifications of flax seed, soy oil, corn oil, and safflower oil and many of those products are classified as fats that heal, and they do to a certain degree. The problem with using those products is that many issues are sub-clinical meaning there are no symptoms of those problem.
A good example is a copper deficiency which may have some evidence by virtue of a slightly dull hair coat or a little dullness to the overall look of the hair. A diet supplemented by some of these oils listed might darken the coat and give shine to it but it does not address the root cause of the problem.
Copper is a valuable part of a dog's diet. It helps maintain an immune system response, aids in vitamin utilization, stimulates blood production, and maintains proper enzyme production. This is so key to a dog's health and liveliness. It can virtually keep a dog alive.
I recently went to a major pet store chain and there was about a dozen dietary supplements and only one was a true vitamin/mineral supplement. The rest were oil or fat based products which were being marketed in a way to make the customer believe he was taking care of the dietary needs of his or her pet. There is a large hole in the market.
There are fortifications of flax seed, soy oil, corn oil, and safflower oil and many of those products are classified as fats that heal, and they do to a certain degree. The problem with using those products is that many issues are sub-clinical meaning there are no symptoms of those problem.
A good example is a copper deficiency which may have some evidence by virtue of a slightly dull hair coat or a little dullness to the overall look of the hair. A diet supplemented by some of these oils listed might darken the coat and give shine to it but it does not address the root cause of the problem.
Copper is a valuable part of a dog's diet. It helps maintain an immune system response, aids in vitamin utilization, stimulates blood production, and maintains proper enzyme production. This is so key to a dog's health and liveliness. It can virtually keep a dog alive.
I recently went to a major pet store chain and there was about a dozen dietary supplements and only one was a true vitamin/mineral supplement. The rest were oil or fat based products which were being marketed in a way to make the customer believe he was taking care of the dietary needs of his or her pet. There is a large hole in the market.
Rice Bran Based
Rice bran is an excellent source of nutrients but, when the bran is actually separated from the rice kernel, an enzyme called lepase is released which begins a process of growing rancidity for the bran. This not only changes the taste and aroma of the bran, it begins to destroy many of the nutrients and can give rise to toxicity in the bran.
There is a company called Nutrecea which years ago solved that problem by building a rice bran processing plant that was attached to a rice mill and began to stabilize the bran by destroying the destructive enzyme immediately after separation. Thls process gave Nutrecea the opportunity to guarantee the shelf life of their product one year and produce a product that supplied over 100 antioxidants in their product.
By the way, this is a human food grade plant and rice bran based energy bars and products are produced in the same place.
Build A Better Dog uses only Nutrecea’s 100% stabilized rice bran in their supplements. We believe that this makes a more effective, safer, and more nutritious product for you pets.
Build A Better Dog is dedicated to the health, growth, and performance of your pet and do everything we can to give you the confidence and peace of mind that our Triad Performance Supplement in your feeding regimen will produce. You have a partner that cares for your beloved pets.
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