Sunday, December 14, 2014

How Big Is Big Enough?

By Jerry Pardue


Build A Better Dog

I just wonder how big is big enough and at what point does lack of competition begin to allow multinational corporations begin to ignore quality because of lack of consumer choice.

Mars Pet Food is just such an example with four billion dollar brands already in their house(Pedigree, Whiskas, Royal Canin, and Banfield Veterinary Clinics. They have ownership of Cesar, Nutro, Sheba, Dreamies, KiteKat, Chappi, Catson, Frolic, Perfect Fit, and Greenies and with their recent acquisition of Proctor & Gamble's pet food division, they have added Iams, Eukanuba, and Natura Pet Foods.

With the recent law suit filed by Purina against Blue Buffalo, it is rumored that Mars is making a move on the defendant and will then add the six dog food lines and four cat food lines to their massive list of products.`

I have to question whether this drive to become a larger and larger part of our precious pet's nutrition, will this be an opportunity to have an even more direct line to cheap ingredients from China and other parts of Asia, grain ingredients raised on fertilizers that originally was human fecal waste and animals so heavily medicated due to unsanitary conditions.

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